Amazing Kinetic Typography, 'Dead words'

Karen To started the Dead Words project in 2010, which aimed to celebrate words that have fallen out of use and are no longer in the Oxford English Dictionary. 

Hypenemious means windy, I think this piece of kinetic typography is wonderful because it reads so well. The letters gush, grow and then fade, just like a gush of wind. It is successful because it communicates really clearly and does not overcomplicate. The movement of the word to indistinguishable lines adds to it's communication and does not detract, because wind is intangible and continuously moving and so this word echoes this.  I think the black and white scheme works really well, as the white against the black looks like a wintry flurry. The lines are very organic, pushing out of the black background like blades of grass, this makes the word itself feel like a part of nature. This visual exploration of a single word is very pertinent to my project, it makes me think about including some kinetic typography in my work.

This design work is very much made to celebrate beauty of both sound of the word and visually, while looking at this work it is important to say the word at the same time. The gif really compliments the sound of the word, because the lines linger and then disappear much like the -s sound at the end of the word.