Snickers Advert *shakes head and cries*

Throughout this whole advert I was so happy, it was brilliant seeing how women were pleasantly surprised by the builders shouts:

"Do you wanna hear a flithy word? Gender Bias

I'd like to show you… The respect you deserve

I appreciate your appearance is just one aspect of who you are

You know what I'd like to see… a society in which the objectification of women makes way for gender neutral interaction, free from assumptions and expectations"

They were doing so well by playing with the usual lines that we all recognise but changing them to show the builders as being respectful. I thought the advert was trying to show that by eating snickers builders are improved to act like decent human beings because they are not hungry. But then they ended with this:

So let me get this right, men being respectful and decent is part of the problem of being hungry, once this hunger is sated, men can return to normalcy, being sexist objectifiers. With this tagline, they completely derail any positive message and support rape culture. Why would they do this? Snickers is sold to the male market but surely even this campaign would turn off men, because by buying the product after this advert, is basically admitting as a man you identify with being a sexual harasser. It completely sends out the wrong message because it does not only accept that sexual harassment is normal but actively promotes it. The advert pokes fun at sexual harassment and does not take it seriously. It is a damaging advert which propagates the idea that women are here for men's entertainment and pleasure, a myth that needs no more encouragement, already made rampant by the porn industry. This is a very disappointing advert which not only angers women but also should anger any decent men.