Prepare yourself for a startling revelation…..you are naturally beautiful. I bet you would have never worked that out without your friend, dove here pointing that out in this painfully condescending advert. Sarcasm aside (I''l try) it really is disappointing just how condescending this is. The message they are trying to communicate is that you do not realise how beautiful you are but this message gets lost with this weird concept of a beauty patch. I mean who would be stupid enough to believe that you can buy a patch that enhances beauty? The advert just clings to the stereotype of an insecure woman desperate for anything to make her more attractive. It is also a casting issue, to make this more authentic and believable they could have casted "unconventionally" beautiful women but all the actresses were pretty good looking. Again only giving screen time to one ideal of beauty, hardly body positive. Also their shock horror that the beauty patch was fake was embarrassingly forced and unbelievable. There's just this acceptance in all these adverts that all women have to hate their bodies and that this is the status quo. These advertisers seem to think it is unbelievable that any woman can be happy with her body, which just grates with most women who are genuinely happy. We are surrounded by companies making money out of our insecurities yet appearing to be our friends like Special K, but this dove advert isn't even clever enough to mask their body shaming stereotypes of women.
The parody version is by far better and shows the general irritation at these companies and their adverts:
hashtag true beauty
where's our nobel peace prize or whatever??
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